"John, (Reg), is the most experienced agency producer I’ve worked with in Australia. If you want the best job at the best price, delivered on time with a minimum of fuss, then John is your man."
– Nick Souter, ex-Chairman and National CD, Leo Burnett
Co-Founder and CD, biG
"Always the calming influence at every stress-point in the production process. Without fear or favour, 'Reg' gets shit done – and that simply makes him one of the very best."
– Wayne Maloney, Ex ECD OddfellowsDentsu
"Reg has the safest pair of hands in the business. I've had the joy of working closely with him as our go-to agency producer for more than 20 years and still work with him to this day. A true gentleman."
– Monty Noble, Principal & CD Noble Brands Worldwide
I’ve been producing TV, Cinema, Radio and Social Media spots for a long time. At last count, I’ve worked on over 120 major Australian brands. I was fortunate enough to start work at the mighty Mojo in their heyday. There was no better training ground for a career in production in Australia. I learned a simple discipline: make sure every detail of the project is on brief, meets the budget and final deadlines.
Armed with this simple philosophy, I struck out on my own. Since then, I've worked as the freelance 'Agency Producer' for most Sydney Agencies and have developed great relationships with Production Companies and Post-Production Companies, Recording Studios, Casting Directs, etc. This experience is my 'X' factor! It brings a wealth of knowledge that enables me to engage the best resources for the budget, ensure the project goes smoothly and make sure everyone's happy with the final result.
I’m John Ruggiero.
But everyone calls me ‘Reg’.
"When introduced to Reg by a colleague he was described as 'the most organised man in the world' – he may well be just that."
Tony Carlon, Director – Carlon Leong
Fortune, Mojo, Harris Robinson Courtenay, DFS, DDB Needham, Holt & Assoc., Kazoo, George Patterson, DMB&B Weekes Morris Osborn, Grey, Marketforce Sydney, Milne & Partners, Medicus PDA, Saatchi & Saatchi – Japan, Set International – Japan, Oil, Hanlon Wilson Weekes, Samuelson Talbot & Partners, The Health Agency, Adcorp (Sydney), Loud, KPMG (Direct), RogenSi (Direct), Curtis Jones & Brown, Ideaworks, Leo Burnett, Medicus Sydney, Love, De Pasquale, Star Advertising, Fame, Jack Watts Currie, MJW Advertising, Singleton Ogilvy & Mather, The Campaign Palace, Lavender, Clemenger BBDO, Three Sixty, Brave, Oddfellows, Publicis Life Brands, Niche Marketing Group, Carlon Leong, Xavier Advertising, Mammal, The Monkeys, Custom Creative, Morris & Partners, Passionfrute, The Hallway, Saatchi Healthcare, Grey Healthcare, Innocean, Insight, Jim Jam, Strategy Creative, Jack B Nimble, OddfellowsDentsu, BWM Dentsu, The Citadel
Some of the many agencies
"John 'Reg' has years of experience and is across everything that's happening in the television and film industries. He brings the latest options to the table every time he's briefed."
– Lorraine Jokovic, CEO Loud
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